Project Description
Tullamore Dew Heritage Centre
On behalf of Offaly Local Authorities, First Western prepared a detailed business plan and justification to support investment for the redevelopment of the Tullamore Dew Visitor Centre into a new and modern visitor experience. Tullamore Dew Whiskey is an iconic Irish brand which has its origins in this midlands market town. It is a significant attractor of overseas visitors to the region especially from mainland Europe.
The business plan required extensive market research into the needs of the identified target markets and the strength and awareness of the Tullamore Dew brand. Detailed financial projections over a 5 year period were prepared, a detailed marketing and promotions plan and an economic analysis on the impacts of the re developed centre were carried out.
The resultant business case was instrumental in the acquisition of the visitor centre by Grants Distillery of Scotland who has since committed the investment to re develop the centre.
