Project Description

Winning New Business for the Tourism Enterprises

Fáilte Ireland, the National Tourism Development Authority asked First Western to develop and implement a new and novel method of creating winning business networks with the aim of increasing business and sales for all tourism enterprises. This Business to Business Networking Event was first trailed in Connemara in December 2010. It involved a full day activities with the first part being the delivery of researched region and market specific presentations on routes to market and marketing tactics for the most relevant tourist markets. The second part involved a pre-arranged speed networking event where each business spent a 5 minute meeting with each other to allow them to introduce themselves and encourage working together to cross sell product and create joint offers for the marketplace.
120 businesses turned out in Connemara on a cold snowy December day, afterwards resulting in the development of 45 market ready packages created between cooperating business that were available for sale on tourism Ireland website for 2011. Since then First Western have successfully used this B2B model with our clients across Ireland at over 30 events. It has resulted in hundreds of new B2B collaborations and many new innovative tourism offerings